October 15, 2023
Artificial Intelligence & Systems of Intelligence

Artificial Intelligence (AI) has revolutionized the capabilities of Systems of Intelligence (SoI), ushering in a new era of enterprise software that can analyze, predict, and even automate complex processes.

In my last post, I dug into the concept of Business Moats – and how deep moats have evolved or strengthened Business Models. Jerry’s follow up piece also got me re-thinking about the role Generative A.I will play in strengthening value creation for organizations, through Systems of Intelligence. It’s a lengthy write up – hopefully, it’s worth the read, let’s get into it.

Geoffrey Moore played a key role in identifying the 3 key systems in the enterprise in an Organizations I.T landscape. (Brief overview below – more detail in this post).

Systems of Record (SoR) - serve as foundational repositories, storing core transactional data vital for daily operations. Stable in nature, they constitute the bedrock of organizational IT.

Systems of Engagement (SoE) - arising during the digital transformation era, prioritize user interaction through platforms like mobile and social media, offering enriched and adaptable experiences.

Enter Systems of Intelligence (SoI). Moore stressed that the real value in modern enterprise IT comes not just from collecting data, but from understanding and acting upon it.

The advent of SoIs heralded a shift towards harnessing data analytics, machine learning, and Artificial Intelligence, to derive actionable insights by assimilating data from both Systems of Record and Engagement.  SoIs, by their nature, must integrate data from both SoRs and SoEs. This integration provides a more holistic view of both the operational status of the enterprise (from SoRs) and the behaviors and needs of its users (from SoEs).

By applying advanced analytics to this integrated data, SoIs can drive more informed decision-making, better predict future needs, and more effectively guide the direction of the enterprise.

Clearly, integrating these systems empowers organizations with informed decision-making capabilities, predictive analytics, and strategic guidance. An absolute necessity for any organization which seeks to grow and thrive in our digital economy.

A.I Value Creation in Systems of Intelligence

Artificial Intelligence (AI) has revolutionized the capabilities of Systems of Intelligence (SoI), ushering in a new era of enterprise software that can analyze, predict, and even automate complex processes.

I pulled together some information below on ways in which AI enabled Systems of Intelligence can add value to organizations.

Data Synthesis and Analysis: AI can quickly process and analyze vast amounts of data from diverse sources, making sense of patterns that might be invisible to human analysts. This capability allows SoIs to deliver insights based on a more holistic view of organizational data.

Predictive Analytics: Beyond just analyzing current data, AI-enabled SoIs can predict future trends or outcomes. For instance, they can forecast sales, anticipate customer churn, or predict equipment failures.

Recommendation Systems: Using AI, SoIs can provide actionable recommendations to decision-makers. These could range from suggesting optimal pricing strategies to recommending content for marketing campaigns.

Automation and Efficiency: AI-driven SoIs can automate various tasks and processes, from simple data entry tasks to more complex functions like customer service inquiries, enhancing efficiency and accuracy.

Natural Language Processing (NLP): With NLP, SoIs can analyze human language in emails, documents, social media, and more. This capability allows for sentiment analysis, chatbot interactions, and the extraction of valuable insights from unstructured data.

Real-time Decision Making: AI-enabled SoIs can process data in real-time, providing immediate insights and recommendations. This real-time capability is crucial in areas like fraud detection or stock trading where milliseconds matter.

Personalization: By understanding user behaviors and preferences, AI-driven SoIs can offer personalized experiences, whether it's for customers on an e-commerce platform or employees using an internal application.

Advanced Visualization: AI can help in generating complex data visualizations, helping decision-makers to understand insights more intuitively and make informed choices.

Continuous Learning: One of the hallmarks of AI is its ability to learn continuously. As more data is fed into the system, AI algorithms refine themselves, making the SoI more accurate and insightful over time.

Risk Management: AI can assist in identifying potential risks by analyzing patterns, anomalies, and outliers in vast datasets. This capability is especially valuable in sectors like finance or cybersecurity.

Enhanced Collaboration: AI can facilitate better collaboration tools that can predict and recommend collaborative tasks, integrate data from different teams, and enhance overall organizational synergy.

In our relentless march towards a technologically advanced future, it's important and exciting to discover the transformative power of Generative A.I. In this piece, we start to examine the layers on Systems of Intelligence (SoI) and how they're becoming the linchpins of modern businesses, especially when turbocharged by Artificial Intelligence.

By enhancing Systems of Intelligence with AI capabilities, organizations can not only derive deeper insights but also act upon them in more strategic and timely manners. This fusion is rapidly becoming a cornerstone for competitive advantage in the digital age, enabling businesses to be more agile, customer-centric, and innovative.

From data synthesis to risk management, the capabilities of AI-enriched SoIs are nothing short of revolutionary. If you're eager to position your organization at the forefront of this digital renaissance, you may find these insights useful.  Time to embark on transformative A.I journey, and make sure your business isn't just participating but leading in the digital age.

Rotimi Olumide

Thought leader, speaker, multifaceted business leader with a successful track record that combines consumer & product marketing, strategic business planning, creative design and product management experience.

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