November 14, 2023
Discussing the Business of A.I

Interesting Discussion on the Business of A.I and its potential impact on innovation, creating value and generating new revenue streams.

Really interesting panel discussion on the “Business of A.I, at a recent Open A.I event.

Aliisa Rosenthal from OpenAI, along with industry experts Kathy Baxter from Salesforce, Oji Udezue from Typeform, and Miqdad Jaffer from Shopify, delved into the nuances of integrating AI into business. They emphasized the unique challenges and opportunities in developing AI products, underscoring the need for a shift in traditional development approaches to accommodate the unpredictability and non-linear progression inherent in AI development. The panelists highlighted the importance of maintaining a balance between innovation and ethical responsibility, ensuring AI’s safety and trustworthiness, and the vital role of understanding customer workflows to enhance AI integration.

I’m always keen to learn more about Business Model Innovation and what role Generative A.I can play in helping organizations create value and capture new revenue streams – insights below.

Innovative Product Development: The panelists emphasized the transformative potential of generative AI in creating new products or enhancing existing ones. For instance, Typeform used AI to reinvent the form experience, while Shopify integrated AI across its platform to improve user experiences and business processes. This demonstrates how AI can be a catalyst for innovation, offering new avenues for product development and differentiation.

Efficiency and Productivity: AI's ability to automate and optimize various processes was highlighted. For example, Salesforce's use of AI in creating bespoke solutions for different industries and Shopify's application of AI in internal processes like code classification. These applications show how AI can significantly boost efficiency and productivity, thereby reducing costs and increasing profitability.

Customer-Centric Solutions: A key theme was the importance of understanding and aligning with customer workflows. AI should be used to enhance the user experience and address specific customer needs. This approach not only improves customer satisfaction but also increases the likelihood of product adoption and sustained use, which are crucial for revenue generation.

Strategic Pricing Decisions: The panelists discussed the challenges of pricing AI-enhanced products. The approach involves balancing the cost of AI technologies (like GPT-4) with the value delivered to customers. Companies need to experiment with pricing models that reflect the added value of AI while considering the cost of implementation.

Ethical and Responsible AI: Emphasizing the safe and ethical use of AI was seen as crucial for long-term success. Ensuring that AI applications are trustworthy and align with ethical standards can enhance brand reputation and customer trust, which are vital for sustainable business growth.

Rapid Adaptation and Learning: The rapidly evolving nature of AI technology necessitates continuous learning and adaptation. Organizations that swiftly embrace AI innovations and learn from them can stay ahead of the competition, uncover new opportunities, and refine their business models accordingly.

These insights underline the potential of generative AI as a powerful tool for creating new revenue streams, enhancing efficiency, and offering customer-centric solutions, provided that organizations approach its integration thoughtfully and ethically.

Rotimi Olumide

Thought leader, speaker, multifaceted business leader with a successful track record that combines consumer & product marketing, strategic business planning, creative design and product management experience.

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