October 22, 2023
πŸš€ Navigatingv10 GTM Strategies in the Tech World πŸš€

For tech companies, having a robust go-to-market (GTM) strategy isn't just recommended - it's essential.

πŸ’‘For technology companies, having a robust go-to-market (GTM) strategy isn't just recommendedβ€”it's essential. Let's deep dive into these strategies, below.

1. 🌟 Product-Led Growth (PLG)

β€’ What is it? πŸ€·β€β™‚οΈ: The product itself drives the growth. Start free, and if users love it, they go premium.

β€’ Spotlight On: Slack πŸ“²: Started with a freemium version, and before you knew it, everyone wanted to go premium!

2. ✍️ Content Marketing and Thought Leadership

β€’ What's the deal? πŸ“˜: Sharing free, top-tier content to make potential clients trust you.

β€’ Spotlight On: HubSpot πŸ“Š: They're not just selling software; they're teaching you how to market with their vast content library.

3. 🎈 Freemium Model with Upsells

β€’ Break it down: Offer basic stuff for free, but the real magic? That's in the paid version.

β€’ Spotlight On: Dropbox πŸ“‚: Need more space? Time for an upgrade!

4. πŸ’Ό Enterprise Sales Model

β€’ What is it? 🀝: Big deals with big companiesβ€”it's all about relationships.

β€’ Spotlight On: Oracle and SAP πŸ–₯️: They aren’t in the business of selling; they're in the business of solving.

5. 🀝 Channel Partnerships

β€’ What's the buzz? πŸ”—: You + Partners = Bigger Reach.

β€’ Spotlight On: Microsoft πŸ–±οΈ: Their partner network? It's like the universeβ€”ever-expanding!

6. 🎯 Vertical-specific Solutions

β€’ What does it mean? πŸ›’: Custom solutions for niche industries.

β€’ Spotlight On: Veeva Systems 🧬: Pharma's best friend in the cloud!

7. 🌐 Community Building

β€’ What's the vibe? πŸ’¬: Build a tribe; they'll advocate, innovate, and celebrate your product.

β€’ Spotlight On: GitHub πŸ‘©β€πŸ’»: Not just a platform, it's a developer's playground!

8. 🎁 Referral Programs

β€’ How does it work? πŸ’Œ: Share the love, get the love!

β€’ Spotlight On: Airbnb 🏠: Travel credits made inviting friends so much more rewarding.

9. πŸ›οΈ Bundling and Cross-selling

β€’ What's the plan? πŸŽ‰: More for less, or get this with that!

β€’ Spotlight On: Adobe 🎨: Why buy one when a bundle does the fun?

10. 🌍 Localized Strategies for International Markets

β€’ What is it? 🌐: Think global, act local.

β€’ Spotlight On: Netflix 🍿: Local tastes get a global stage.


πŸ”‘ Key Takeaway: The secret sauce to a banging GTM strategy in tech? Know your audience, stay nimble, and keep those feedback loops strong. Your strategy should dance to the market's tunes while playing to your strengths!🎡


Rotimi Olumide

Thought leader, speaker, multifaceted business leader with a successful track record that combines consumer & product marketing, strategic business planning, creative design and product management experience.

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